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Tuesday, January 11, 2022
Most small business owners have a skill, talent, or passion, but rarely a business degree. Before you spend your life savings and a lot of effort jumping into business ownership for the first time, it’s a good idea to take a step back and assess whether you have a reasonable shot at being successful.In this complimentary half-hour, virtual workshop using Teams technology, you will learn:
- To determine if your business idea is viable
- What ownership choices you have
- How to conduct market research
- How to identify your target market
- About your business environment
Tuesday, January 18, 2022
Buying a business is one way to become your own boss and not something the average person does every day. If you like the idea of taking an established small business to the next level, this might be the path for you. Before you make an offer or sign a purchase agreement, you’ll want to understand exactly what you’re buying, the odds for success, and whether you’re getting a good value.In this complimentary 45-minute, virtual conversation using Teams technology, you will learn:
- What information you need from the seller
- How to assess the opportunity
- How to determine and negotiate the right sales price
Sheila Spangler, Certified Mergers & Acquisitions Professional / Business Appraiser of Murphy Business and Financial has spent her career in finance as a business broker, commercial lender, business
appraiser, and valuation analyst. She specializes in business sales, business valuation, financial analysis, negotiation, deal structure, and financing. She has performed numerous business valuation calculations for buy/sell transactions in a variety of industries ranging from manufacturing, retail, medical, distribution, service, and construction. https://sheilaspangler.com/
Tuesday, January 25, 2022
Your marketing stinks…if you try to outspend your competition rather than outsmarting them. Your marketing really stinks…if you cannot (or do not) measure what’s working and what’s not. Let’s de-stink your marketing through the “6 Ms” of marketing: markets, motives, messages, media, measurement, and maps.In this complimentary one-hour, virtual workshop using Zoom technology, you will learn:
- Who are your ideal customers?
- Why are you marketing?
- What’s your “what’s in it for me” message?
- Which media is best?
- How do you know if your marketing is working?
- How simple and doable is your marketing?
Peter Brooks, President of Brooks Advertising started his advertising agency in 1984. His goals are to help you increase your sales and decrease your marketing costs through on-line and off-line methods that are targeted, tested, and measurable. www.MyMarketingStinks.com